Nowadays, it’s common to run websites as a profitable side business to make money online. Fortunately, plenty of website ideas are still underexplored.
Whether you’re making a site for a personal blog or an online business, a good website idea helps you improve branding and reach potential customers. As a result, revenue opportunities will increase.
This article has compiled a list of the best website ideas to inspire you. We will explore profitable business niches, both conventional and unconventional. Additionally, we will provide tips to improve your chances of success.
What Kinds of Websites Are Profitable
Here are five website types with excellent profit potential:
- eCommerce websites. Perfect for people who want to start a business without the hassle of managing a physical store. With an eCommerce site, you can sell stocked products or become a dropshipper.
- Blog websites. Ideal for those interested in a specific niche and who love producing content about it.
- Business websites. Build a website to promote your business and expand customers’ knowledge of your brand.
- Forum websites. Provide a space for people to interact about a specific topic. For example, job boards and product discussions are two of the most profitable forum types.
- Portfolio websites. Attract potential clients and employers by showcasing your past work online.
Most Profitable Website Ideas in 2023
Let’s uncover the 23 most profitable website ideas and tips on making more money.
1. eCommerce Website
Starting an online store is one of the most popular ways to make money. An eCommerce store provides a space to sell your own products on an online platform.
Fortunately, eCommerce solutions like Zyro and Shopify make building an online store website easy. An eCommerce website builder provides all the tools to ensure optimal customer experience and conversion rates. It’s ideal for aspiring entrepreneurs with limited technical skills.
Don’t forget to carefully consider which products to sell and create a proper strategy to market your business.
If you’re interested in creating online shops, keep these tips in mind:
- Find a specific niche. It’s easier to sell and market products within the same niche. Doing so will also open more upselling opportunities.
- Research eCommerce platforms. Each website builder has specific features, business tools, and payment gateways for different needs.
- Embrace online marketing. Explore various eCommerce marketing strategies, such as through email and social media.
Blogs are excellent for building your brand. It is a great website idea for self-expression and getting an additional income stream. It’s also one of the most suitable website ideas for beginners.
You can monetize your blog with ads, sponsored posts, or a paid subscription system.
Another way to make money blogging is through affiliate marketing. Affiliate marketing is a business model where the affiliate earns profit by promoting a merchant’s products or services. This involves creating targeted content to drive traffic to affiliate links.
The amount of money you generate from affiliate marketing will depend on the number of purchases and traffic tracked from your website.
Some popular affiliate programs include Fiverr Affiliates, NordVPN Affiliate Program, and eBay Partner Network. Meanwhile, affiliate networks like ShareASale, CJ Affiliate, and FlexOffers connect independent affiliates with companies.
The affiliate website process is similar to starting any other blog. Begin by publishing blog posts about the targeted products and services and ensure the affiliate links are accessible.
To accelerate your affiliate blog’s growth, follow these tips:
- Create a blogging schedule. Consistently publish blog posts to build an audience base.
- Apply SEO best practices. Getting your site to rank high on search engine results pages (SERPs) can improve your brand exposure and sales.
- Research affiliate marketing programs. Consider the niches, commission rates, and availability. Some affiliate programs and networks charge membership fees and implement a minimum sales goal, which is not ideal for beginners.
- Stick to a specific affiliate marketing niche. If you choose to become an affiliate marketer, promote topics and products that interest your particular audience base.
3. Portfolio Website
Compiling visual work takes time and effort. A portfolio website project can solve this issue and open you up to more job opportunities. It’s one of the most simple website ideas to execute.
Fortunately, a portfolio website’s design and content are easy to modify. Various website builders offer the required tools to create an online portfolio at an affordable price. WordPress also provides a selection of page builder plugins and portfolio themes to streamline your work.
If you are just starting out, start your portfolio creation journey with Hostinger’s free website hosting and upgrade in the future.
Here are a few tips to make a portfolio website that leaves a lasting impression:
- Brainstorm website ideas. Browse through inspiring web portfolios, such as Slava Kirilenko’s and Cyd Stumpel’s.
- Use your name for the site’s domain name. This helps increase your brand exposure and memorability. If you’re having trouble with domain availability, check out our domain name checker.
- Provide a contact form. Let people reach you easily. Display social media icons and a business email address on your portfolio site.
4. Membership Website
Membership websites make money by restricting access to exclusive content, like higher-quality posts, discount codes, and video tutorials. This website type can be a marketing strategy that helps improve brand value.
WordPress membership plugins can help you create a membership website without technical knowledge. Some of the most popular options are Paid Memberships Pro and Restrict Content.
When looking for the best membership plugin for your own website, remember to:
- Pick the plugin best suited to your needs and budget. While premium membership plugins provide more features and better tools, the free ones offer lower-risk investments to help you get started.
- Research the supported payment options. Make sure members can easily make transactions on your website. Smoother transactions lead to more subscriptions.
- Consider inclusions. Pick a membership plugin that offers content-dripping features, reliable support, and integrations with popular tools.
5. Dropshipping Website
Dropshipping is a great website idea for people who want to run an online store without dealing with inventory management and shipping. All you have to do is create a website and promote the products. Your dropshipping partner will take care of inventory and shipping.
Moreover, a dropshipping page requires low initial investments. It’s easier to start with and offers flexibility in operating your business.
If you’re interested, consider building a dropshipping website on WordPress CMS with WooCommerce. This open-source eCommerce plugin is highly scalable, offering plenty of free and paid extensions to extend your website’s functionality.
Before starting a dropshipping business, take a look at these tips:
- Collaborate with reliable dropshipping partners. Your partner’s work ethic will reflect on your brand and customer satisfaction.
- Sell trending products. Keep an eye on the current surge in trending products related to your niche.
6. Product Review Website
This website idea can be a side hustle for people who like to try new products. The goal is to inform people about the quality of products that interest you or are currently prevalent in the market.
Many bloggers use this website idea to promote their affiliate links. All you need to do is build a review site, pick a niche, and find products to write about.
As your own website becomes more popular, you can become a trendsetter within your niche or industry.
Alternatively, create a website that lets customers post user-generated content in the form of online reviews and gain revenue from advertisers. An excellent example of this website type is G2.
7. Web Hosting Reseller
This is the practice of renting and reselling a portion of server space and resources to other users. It can be a profitable side business for web developers.
This business idea lets you bundle a custom hosting plan with your web development project. In other words, you can make extra money while providing your customers with additional services.
8. Podcast Website
If you don’t like writing blog posts, consider launching a podcast instead. Record yourself talking about products or other topics, then publish the files in episodes.
This website idea has much monetization potential, including affiliate marketing and sponsorships. It also makes for great content for a membership site.
Various WordPress podcast themes and plugins are available at different price points. Alternatively, subscribe to a podcast hosting platform like Buzzsprout or Castos for easier publishing and analytics.
To start a successful podcast, consider these factors:
- Invest in proper equipment. Getting started with your device’s built-in microphone may work, but upgrading your recording tools will offer better sound quality. Additional audio equipment like an audio interface and studio headphones are also worth purchasing.
- Be consistent. Publishing a lot of episodes in a short period isn’t necessary. However, stick to a schedule, so listeners know when to tune in.
9. Fitness Website
If you’re into wellness, consider monetizing your skills by creating a fitness website. Workout video tutorials, diet tips, and exercise equipment reviews are among many content ideas to work on.
A lot of fitness website projects generate revenue through sponsorships and consultations. Once you build a solid audience base, expand your business by launching a merchandise store or marketing your own workout supplements.
Jennifer K. Wellness and Blissed are two established fitness websites to take inspiration from.
After choosing the content type, build a website that caters to it. For example, ensure the site has a booking system if you offer coaching services. WordPress is an excellent platform for this need as it has various booking plugins.
But if you only want to promote your gym or fitness studio, use a website builder to create a simple company website or a blog. Many website builders offer appealing templates designed for fitness studios.
10. Online Learning Website
This excellent website idea is suitable for educators who want to share their knowledge online. Since many job seekers apply for online courses and certifications to improve their employability, this is a promising business niche.
Hobbyists and non-experts can also create an eLearning site. As long as you offer real value to your courses, people will see your brand as a credible learning source.
Many WordPress learning management system (LMS) plugins are ready to help set up your online course platform. For example, Sensei by WooCommerce lets you design and monetize courses without having to edit website code.
Other popular WordPress LMS plugins are LearnPress, LifterLMS, and LearnDash.
A dependable learning management system will provide the following:
- Course builder. It lets you design courses and attach necessary files.
- Content dripping. Release specific lessons based on membership tiers or scheduled dates.
- Payment gateways. Make sure it supports your preferred currencies and is available in your target audience’s countries.
- Student management. Track students’ progress, payments, and registrations for the online course.
11. Events Website
Creating an events website is beneficial for marketing purposes. The organizer should make event information available online to improve exposure, conversion rates, and attract attendees.
Moreover, an event website can support registrations, distribute marketing materials, and promote upcoming events.
Having an event website can also create another revenue stream. Sponsorships and merchandise sales are the two most common monetization methods for events.
Some examples of well-designed event websites include Coachella and Life in Vogue.
When creating a website to promote your event, remember to:
- Pick a suitable website template. Make sure the design aligns with the event’s niche and reflects the brand colors.
- Set up an event calendar. If you build the website on WordPress, a calendar plugin with booking capabilities will improve the visitor’s experience.
- Provide payment options. This helps process transactions for online ticketing and merchandise.
12. Online Forum
An online forum connects people with similar interests. Some business websites have online forums to encourage customer interaction and improve people’s knowledge of different products.
It’s also common to incorporate a forum into a business website to build an audience base and answer customers’ inquiries.
Many online forums make money by applying for Google AdSense and joining affiliate programs.
Forum software tools can help you create an online forum without hassle. Some basic features include a text editor, user role management, and moderation tools.
Quora, Reddit, and Stack Overflow are some of the best online forums to take inspiration from.
13. Nutrition Website
Many people seek health and nutrition tips to live healthier lives. Starting a website that provides these insights will allow you to gain revenue as your audience base grows.
The content may range from healthy recipes and alternative medicine to discussions about food safety and metabolic diseases. Start a blog if you prefer to publish them in writing or create a podcast with each episode focusing on a specific topic.
As this website idea promotes healthy living, be mindful when giving tips. Do your research carefully to avoid making false statements that cause harm to other people’s health.
Some well-established nutrition websites include Livestrong, Examine.com, and Nutrition and You.
14. Job Board Website
An online job board can generate high traffic volumes as workers and employers worldwide look for job opportunities and people to hire.
Monetize your website by selling memberships to job seekers and renting space for businesses to promote their listings. Increase your website’s value by adding job searching features, company reviews, and forums.
Take inspiration from popular job board websites like Glassdoor, Indeed, and AngelList Talent.
15. Food Blog
The culinary world never runs out of topics to cover, making it an excellent blog niche. This website idea includes various content, like recipes, food journals, and reviews.
Many food blogs are passion projects, so you don’t have to be a culinary expert to start a food blog. After brainstorming ideas for your website, start producing blog posts consistently.
Apply search engine optimization (SEO) best practices to generate organic traffic and boost your brand awareness.
Once you gain followers, make money blogging via advertisements, affiliate links, and cookbooks.
Fit Men Cook, Minimalist Baker, and Pinch of Yum are some of the most popular food blogs.
16. Service Website
This is one of the best website ideas for freelancers and companies selling services instead of physical products. For example, Hostinger is a service website since we sell web hosting.
This type of website serves as a platform for promoting services, such as marketing consultation, website maintenance, and content production. It features details about your services, the pricing list, and contact information.
Freelancers’ service websites may include a portfolio section to showcase the owner’s skills and credibility.
In short, this website idea is a great marketing tool to increase your business’s brand awareness and conversion rates.
Create a landing page with an informative copy to attract potential customers. If you don’t have the budget to hire a copywriter, use a content generator to help produce SEO-friendly copy.
17. Fashion Website
You don’t have to be an expert to start a fashion blog. Models and fashion enthusiasts may create one to showcase their portfolios, offer styling tips, or even create an online boutique business.
A fashion website is one among many web project ideas that rely heavily on the latest trends. Therefore, make sure to monitor your own site traffic periodically.
Add Google Analytics to get better insights into your website’s performance and how your audience responds to blog articles or product products.
The Daileigh and Glamazon Diaries are two fashion blog examples to inspire you.
18. Web Design Website
If you’re a web designer, having a web design website can help boost your online presence. It can serve both as your online portfolio and service website.
It only takes 2.6 seconds for users to formulate their first impression of a website. Therefore, web design plays an essential role in optimizing the user experience.
With many companies seeking web designers, you can monetize your skills with this website idea.
Alternatively, starting a web design blog and covering the best ways to design a website can inspire other web designers.
19. Selling a Website
If you’re no longer interested in managing a website or want to create a new one, selling it can be a solution. It’s better than leaving your website unattended.
Online marketplaces value a website based on its type, revenue, and traffic. Websites with a steady income stream are generally worth more than those relying on traffic-based monetization methods.
You can sell your website on reputable marketplaces like Flippa and Empire Flippers.
Alternatively, find a website broker to help you secure the best deal.
20. Travel Website
Starting a travel or adventure blog is the perfect website idea for frequent travelers. You can make money by sharing travel tips and tourist spot reviews, all while doing what you love.
Many travel bloggers monetize through sponsorships, affiliate marketing, travel kits, and tour packages. You can even get sponsored trips from hotels, travel agencies, or tourism boards. Once you monetize your travel website, use the acquired revenue to fund your next trip.
Before starting a travel blog, make sure to pick a niche. For example, the Legal Nomads travel blog focuses on food tours.
Consider investing in a good camera and writing tools to improve your workflow and blog posts’ value. Additionally, use social media platforms to promote the blog and increase traffic.
21. DIY Crafts Website
Etsy, a popular online marketplace for selling handmade crafts, had 96.34 million users in 2021. Thanks to the massive user base, many aspiring artists assume it’s easy to generate sales on Etsy.
But in reality, the saturated market makes it harder to stand out on Etsy. Moreover, the platform charges listing, transaction, and payment processing fees.
Creating a website to market your DIY crafts business will help save money and build your brand’s credibility. You can customize your store however you like without being limited by a marketplace platform’s rules and umbrella branding.
You can start a DIY crafts blog to increase website traffic and make passive income. The blog content can focus on crafting tutorials, tips, and ideas depending on your niche.
MoonKo and Helen’s Closet are a few of many artists who have established their crafts businesses.
22. Photography Website
A photography website helps photographers save money and gain the freedom to monetize their work. You can generate net revenue with each picture sold and own all of its copyright.
You can also print your pictures in different mediums, like pillows, mugs, and pins. Then, market and sell them as your brand’s merchandise to generate even more income.
Alternatively, you can sell photography equipment and presets if photo editing and technical photography are your niches.
Like the sites owned by Jen Huang Bogan and Brandon Woelfel, a photography website can also serve as an online portfolio. In this case, use the space to promote your photography services.
23. Self-Help Website
Starting a self-help website is an excellent way to make money while improving other people’s life quality. This website idea covers various key sectors, including personal care, healthy eating, and workplace wellness.
Create blog posts about various life hacks, personal goals, and mental health issues. Medical professionals and motivational speakers can create a membership system or a podcast to help generate steady income.
When offering suggestions to your audience, back up your claims with accurate data and research.
Take inspiration from established self-help blogs like Lifehack and The 4-Hour Workweek.
Additional Website Ideas
There’s no such thing as too many ideas. Here are 14 additional website ideas to start a side hustle and make extra money.
1. Restaurant Website
Create a website to promote your restaurant, improve customer experience, and boost conversion rates. This website type makes for a cost-effective marketing tool that boosts your brand image and local SEO.
Also, having menus and customer testimonials online can increase the revenue of restaurants that offer takeout and delivery.
2. Music Website
Having a music site can strengthen the brand image of artists and songwriters. As most music streaming services are saturated, this site idea can offer the freedom to advertise, monetize, and utilize your music however you like.
3. Statistics Website
Providing valuable insights for other businesses is one of the best website ideas to monetize. Pick a market to focus on and start researching topics like sales growth and trends. Make sure to fact-check every statistic to maintain your trustworthiness.
4. Poetry Website
Compile your poems on a poetry site and make them accessible to other literature enthusiasts. Besides providing people with the opportunity to give feedback, a portfolio website can help sell poetry writing services and improve your credibility.
5. Humor Website
Polish your skills as a comedy writer and start a humor site. The content formats you can offer vary from memes and social media posts to visual media. Once the site generates high traffic, rent advertising space to Google AdSense and start generating revenue.
6. Online Pet Store
Grow your pet supply business by launching an online store. Consider embedding a blog that focuses on pet care to the site to improve its ranking in search engines. With so many people owning pets today, this website idea can help you make plenty of money.
7. Fan Club Website
Create a website to share news about fans’ favorite celebrities, musicians, or sports teams. A fan club or celebrity site may also function as a forum, connecting fans worldwide. Apply for Google AdSense to monetize the traffic.
8. Meditation Website
Starting a meditation site is one of the best website ideas to make money while promoting wellness. Offer meditation sessions and tips and tricks to improve productivity and focus. Consider selling exclusive training online courses through a membership system.
9. Video Game Website
With tons of video game titles being released yearly, the chance to make money in the gaming industry is higher than ever. Make a gaming website and post video game reviews, wikis, or tips and tricks.
Posting video game commentaries is another common way to make money online. They’re the perfect format for gamers who love being in front of a camera.
10. News Website
This a great website idea to work on if you aspire to be a journalist. Create a website that covers worldwide events and gives people a platform to voice their aspirations. But remember, a credible news website should be unbiased.
11. Movie Review Website
Help people decide what movies to watch by starting a movie review site. Discuss movie plots, ratings, and casts in your content. Consider making a list of movies to watch based on their genre to generate even more traffic.
Pay attention to newly released movies, as people are more likely to search for reviews of them.
12. Beauty Website
Start a website focusing on beauty tips and products. Plenty of beauty specialists also create makeup tutorials to attract traffic and sponsors.
Optimizing each article for search engines and following the latest beauty trends will help you stand out.
13. Sports Website
Create a website that tracks sports events, promotes local tournaments, or covers sports news. Gain revenue by selling ad space, merchandise, and promoting affiliate links. This website type may also produce sponsored content promoting certain events or sports teams.
14. Finance Website
Finance is a topic that is important yet hard to explore without any guidance. Create a website that explains financial terminologies and essential personal finance tips. Take it to the next level by publishing articles about the stock market and cryptocurrency.
Developing successful website ideas takes time and effort. However, it can potentially become a profitable side business in the long run.
Although there are many website ideas to explore, consider your interests when choosing one. Don’t be afraid to try different things and learn from those who have turned their websites into successful online businesses.
We hope this article has inspired you with unique website ideas to start with. If you have any more questions or suggestions, feel free to leave us a comment below.
Website Ideas FAQ
What Kind of Website Should I Make as a Beginner?
As a beginner, you can start by creating a blog and publishing content around your hobbies, interests, or other topics. There are many easy-to-use platforms with drag-and-drop functionality that you can try out, such as Zyro.
How Can I Make My Website Popular?
By doing social media marketing, applying the best SEO practices in your blog posts, and developing various marketing strategies, you can drive more traffic to your website. Also, improve your social media management skills to extend your reach.
How Do I Start a Website?
To build a website, you’ll need to choose a platform, blogger or Wordpress. Blogger is free to use with limited options. If you go with Wordpress, you need to purchase a domain name, and a hosting plan. Afterward, set up your site by customizing its appearance, installing the necessary tools, and adding web pages.